Apple and Epic Games: The Feud Continues in Europe
Apple and Epic Games, locked in a legal battle for years, have reignited their feud in the European Union. This time, the fight centers around Epic’s attempt to launch its own app store on iOS devices in the EU.
A History of Conflict
The two companies have been at odds since 2020. Epic challenged Apple’s practice of charging a hefty commission (up to 30%) on in-app purchases within the App Store. Epic argued that this practice stifled competition and inflated prices for consumers. The lawsuit resulted in Epic’s removal from the App Store, effectively barring players from accessing Fortnite on iPhones and iPads.
New Law, New Opportunity (or Not)
The European Union recently introduced the Digital Markets Act (DMA), which aims to promote fair competition in the digital market. One key provision of the DMA compels tech giants like Apple to allow third-party app stores on their devices. This presented Epic with an opportunity. The company established a developer account in Sweden and planned to leverage the DMA to launch its own app store, potentially bringing Fortnite back to iOS users in Europe.
Apple Throws a Wrench in the Plans
However, Apple threw a wrench into Epic’s plans. Citing past breaches of contract by Epic, Apple terminated the Swedish developer account, effectively blocking them from launching their app store or distributing Fortnite. Apple claims Epic is “verifiably untrustworthy” due to their previous actions. Epic, on the other hand, views this as retaliation for speaking out against Apple’s practices and the DMA compliance plan.
The EU Steps In
The European Commission has taken notice of the situation. They have requested clarification from Apple regarding their decision to block Epic. This adds another layer of complexity to the ongoing legal battle.
Uncertain Future for Fortnite and App Choice in Europe
With both sides entrenched in their positions and the EU involved, the future for Fortnite on iOS in Europe remains uncertain. The situation also raises questions about the true implementation of the DMA and the power tech giants still hold over app distribution.